5 Keys to Writing Compelling Content

How compelling is the content on your business website? If you use your website to inform potential clients about your products and services, you really need to know about compelling content: what it is, why it’s important and how to write it. In this post, I’ll explain the 5 keys to writing compelling content and show you an […]

Writing Tips: One Word or Two?

Here’s part of a letter I got from my bank last week. Something in it caught my eye immediately: straight away was written as two words. It didn’t look right to me. I’ve always written straightaway as one word. One word or two? If you’re wondering which is right and which is wrong, this tip is for you.  There are lots […]

Business Differentiation Strategies + Examples (3 of 3)

This is the third of 3 posts on business differentiation. As for post 1 and post 2, this post uses examples to illustrate Michael R. Hunter’s clear definition: The whole point of differentiation is to cut through the noise that exists in the marketplace, catch people’s attention, and attract the type of customer that you want […]

Business Differentiation Strategies + Examples (2 of 3)

Like identical twins, businesses may need to answer the question, ‘How are you different?’. This is the second of 3 posts that outline and illustrate strategies that help a business stand out from the competition: differentiation by demographic, differentiation by industry and differentiation by value. Marketing specialist Michael R. Hunter provides a clear definition of differentiation: The whole point […]

Business Differentiation Strategies + Examples (1 of 3)

Any business, large or small, aims to differentiate itself from its competitors in order to stand out in the marketplace. If you run a business, this post will prompt you to (re)consider your differentiation strategy. If you’re a consumer (and who isn’t!), it’ll help you understand what’s going on when you ‘shop around’. As marketing specialist Michael R. Hunter explains: The whole […]

What are you Reading?

Good writers read a lot, and most recommend that aspiring writers read a lot too. But what if you don’t like reading? Teachers say that a child who doesn’t like reading just hasn’t found the right book yet and I imagine the same is true for everyone. So how can you go about finding ‘the right book’? In this post […]

Word Crimes? Whose Crimes?

‘Weird Al’ Yankovich’s recent Word Crimes video has had plenty of exposure on Youtube and other social media. First Impressions My first reaction to the video was that it was entertaining and well produced. The music’s tight and the graphics are very well done. As a person who works closely with words, I grinned at the familiar language […]

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