How to Write Effectively Online

Much of the available advice on how to write effective copy for your online business urges you to engage your readers and suggests how this might be done: build a relationship; make them feel comfortable; demonstrate your understanding; show your skills; invite them to subscribe; use their language; know their pain points; highlight your experience; appeal […]

English Pronunciation – The Rules you Don’t Know

Here’s a question that’s kicked off an interesting discussion on What are some English language rules that native speakers don’t know, but still follow? According to Mark Ettlinger, Linguistics PhD at UC Berkley, the answer is, ‘pretty much all of them’: One of the first things you realize, when you study linguistics, is that language—every […]

Top 4 DIY Editing Tips

Editing a piece of writing should improve its accuracy, brevity, clarity and readability. This post helps explain how good editing does this, using examples from a real-life project. I’m very grateful to Eagles Wings Australia, an Australian-African aid and development alliance, for allowing me to share from our recent collaboration where I edited a learning […]

Top 3 DIY Proofreading Tips

No-one has time for proofreading, right? Effective writing often takes much longer than we expect and in our time-poor lives, it’s usually a relief to dot the final full stop, tick the box on your to-do list and move on. Not only are we short of time, but proofreading is tricky. For at least two […]

How to Write a Letter of Recommendation

I once wrote a Letter of Recommendation and the surprising thing is, it was for myself! I’d asked a respected mentor to write something that I could attach to a job application. He suggested that I draft something that he could then edit and sign. Rats! I’d assumed that he would be doing the actual […]

5 Easy Steps to Control your To-Do List using the Impact-Ease Tool

The Challenge I don’t know about you, but my to-do list can really scare me. The problem is simple and well known: too much to do and too little time. People assume that as a proofreader, editor and writer I spend 90% of my time proofreading, editing and writing. But in fact, there are lots […]

The Apostrophe in Daily Use – with Real Life Examples (2)

Here’s a sign from one of my favourite coffee shops. Colourfully written on a huge blackboard outside the front door, the warm and friendly message is very inviting. From a marketing point of view, the business is using the sign to establish its uniqueness and to differentiate it from its (many) competitors. But there are two basic […]

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