5 Keys to Writing Compelling Content

How compelling is the content on your business website? If you use your website to inform potential clients about your products and services, you really need to know about compelling content: what it is, why it’s important and how to write it. In this post, I’ll explain the 5 keys to writing compelling content and show you an […]

Business Differentiation Strategies + Examples (3 of 3)

This is the third of 3 posts on business differentiation. As for post 1 and post 2, this post uses examples to illustrate Michael R. Hunter’s clear definition: The whole point of differentiation is to cut through the noise that exists in the marketplace, catch people’s attention, and attract the type of customer that you want […]

Business Differentiation Strategies + Examples (2 of 3)

Like identical twins, businesses may need to answer the question, ‘How are you different?’. This is the second of 3 posts that outline and illustrate strategies that help a business stand out from the competition: differentiation by demographic, differentiation by industry and differentiation by value. Marketing specialist Michael R. Hunter provides a clear definition of differentiation: The whole point […]

Business Differentiation Strategies + Examples (1 of 3)

Any business, large or small, aims to differentiate itself from its competitors in order to stand out in the marketplace. If you run a business, this post will prompt you to (re)consider your differentiation strategy. If you’re a consumer (and who isn’t!), it’ll help you understand what’s going on when you ‘shop around’. As marketing specialist Michael R. Hunter explains: The whole […]

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