5 Keys to Writing Compelling Content

How compelling is the content on your business website? If you use your website to inform potential clients about your products and services, you really need to know about compelling content: what it is, why it’s important and how to write it. In this post, I’ll explain the 5 keys to writing compelling content and show you an […]

Writing Tips: One Word or Two?

Here’s part of a letter I got from my bank last week. Something in it caught my eye immediately: straight away was written as two words. It didn’t look right to me. I’ve always written straightaway as one word. One word or two? If you’re wondering which is right and which is wrong, this tip is for you.  There are lots […]

Top 4 DIY Editing Tips

Editing a piece of writing should improve its accuracy, brevity, clarity and readability. This post helps explain how good editing does this, using examples from a real-life project. I’m very grateful to Eagles Wings Australia, an Australian-African aid and development alliance, for allowing me to share from our recent collaboration where I edited a learning […]

Top 3 DIY Proofreading Tips

No-one has time for proofreading, right? Effective writing often takes much longer than we expect and in our time-poor lives, it’s usually a relief to dot the final full stop, tick the box on your to-do list and move on. Not only are we short of time, but proofreading is tricky. For at least two […]

The Apostrophe in Daily Use – with Real Life Examples (2)

Here’s a sign from one of my favourite coffee shops. Colourfully written on a huge blackboard outside the front door, the warm and friendly message is very inviting. From a marketing point of view, the business is using the sign to establish its uniqueness and to differentiate it from its (many) competitors. But there are two basic […]

The Apostrophe in Daily Use – with Real Life Examples (1)

Would you have spotted the apostrophe error on this sign near my house? We proofreaders spend a lot of time with apostrophes, and there are at least two reasons for this. Confusing apostrophe rules First of all, some of the rules seem contradictory and are therefore difficult to remember. For example, one rule says that […]

4 Copywriting Tips to Improve your Testimonials Page

Including client testimonials on your website can really make a difference in establishing you as a responsive professional and expert ‘go to’ person in your field. I’m grateful to pro copywriter Steve Plummer (steveplummeronline.com) for his illuminating review of my website copy. In today’s post I describe and illustrate easy changes I’ve made to improve […]

Yet Another Social Plugin powered by TutsKid.com.