How to Write Cohesive Paragraphs

I speak to lots of people about the things they find most challenging about writing. Some struggle with ideas and others with punctuation; some with sentences and others with organisation; some with vocabulary and others with tone; and so on. Today’s post is for you if you struggle with paragraphs, particularly if you find it difficult to link your paragraphs together smoothly and logically, so […]

Why This is my Favourite Blogging Resource

Are you keen to improve your blogging, but not sure where to go for advice? In my post this week, I thought I’d help by recommending one of my favourite blogging resources: Daily Blog Tips. Daily Blog Tips publishes a daily email that’s short, sweet and always includes valuable pointers on a range of blog-related topics (quality vs quantity; how to encourage […]

How to Write a Job Advertisement

Editing decisions take into account the type of text involved and whether there are conventions of layout, content and language usage (such as style, tone and vocabulary) that need to be respected. This post shows my recent edits of a job advertisement. You’ll see a ‘before’ version, an ‘after’ version, and an edit-by-edit commentary. Some of my edits might […]

How to Write Effectively Online

Much of the available advice on how to write effective copy for your online business urges you to engage your readers and suggests how this might be done: build a relationship; make them feel comfortable; demonstrate your understanding; show your skills; invite them to subscribe; use their language; know their pain points; highlight your experience; appeal […]

Top 4 DIY Editing Tips

Editing a piece of writing should improve its accuracy, brevity, clarity and readability. This post helps explain how good editing does this, using examples from a real-life project. I’m very grateful to Eagles Wings Australia, an Australian-African aid and development alliance, for allowing me to share from our recent collaboration where I edited a learning […]

Top 3 DIY Proofreading Tips

No-one has time for proofreading, right? Effective writing often takes much longer than we expect and in our time-poor lives, it’s usually a relief to dot the final full stop, tick the box on your to-do list and move on. Not only are we short of time, but proofreading is tricky. For at least two […]

4 Copywriting Tips to Improve your Testimonials Page

Including client testimonials on your website can really make a difference in establishing you as a responsive professional and expert ‘go to’ person in your field. I’m grateful to pro copywriter Steve Plummer ( for his illuminating review of my website copy. In today’s post I describe and illustrate easy changes I’ve made to improve […]

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