Business Differentiation Strategies + Examples (1 of 3)

Any business, large or small, aims to differentiate itself from its competitors in order to stand out in the marketplace. If you run a business, this post will prompt you to (re)consider your differentiation strategy. If you’re a consumer (and who isn’t!), it’ll help you understand what’s going on when you ‘shop around’. As marketing specialist Michael R. Hunter explains: The whole […]

How to Write Cohesive Paragraphs

I speak to lots of people about the things they find most challenging about writing. Some struggle with ideas and others with punctuation; some with sentences and others with organisation; some with vocabulary and others with tone; and so on. Today’s post is for you if you struggle with paragraphs, particularly if you find it difficult to link your paragraphs together smoothly and logically, so […]

How to Write a Business Letter: Essential Edits

The people in my family like language. We remember the jumbled words from our childhoods, like ‘minkle’ for milk, and ‘nairny’ for aeroplane. We talk about words and writing. So it wasn’t unusual for one family member to circulate a business letter they received recently from their accountant, FOI. For Our Interest. The letter was easy to understand, […]

How to Organise Writing 1: ‘for & against’

It’s one thing to have good ideas. And quite another to write about them in an organised way. Yet effective organisation – or structure – is really important, whether you’re writing an academic paper, a business letter or copy for your website. Why to Organise Writing 1. Relevance. The topic and scope of a well-organised piece of writing […]

Why This is my Favourite Blogging Resource

Are you keen to improve your blogging, but not sure where to go for advice? In my post this week, I thought I’d help by recommending one of my favourite blogging resources: Daily Blog Tips. Daily Blog Tips publishes a daily email that’s short, sweet and always includes valuable pointers on a range of blog-related topics (quality vs quantity; how to encourage […]

How to Write a Job Advertisement

Editing decisions take into account the type of text involved and whether there are conventions of layout, content and language usage (such as style, tone and vocabulary) that need to be respected. This post shows my recent edits of a job advertisement. You’ll see a ‘before’ version, an ‘after’ version, and an edit-by-edit commentary. Some of my edits might […]

How to Write Effectively Online

Much of the available advice on how to write effective copy for your online business urges you to engage your readers and suggests how this might be done: build a relationship; make them feel comfortable; demonstrate your understanding; show your skills; invite them to subscribe; use their language; know their pain points; highlight your experience; appeal […]

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